A virtual pet powered by real habits

Frankie is counting on you.

This miniature schnauzer has three health bars — Body, Mind and Routine — and only you can keep them full. Drink the water. Take the walk. Wind down on time. Do your habits and Frankie thrives; skip them and you'll be met with the saddest eyes on the App Store.

Coming soon to the App Store Say hello →

How it works

Your habits are Frankie's heartbeat.

No streak guilt, no charts to study. Just a small dog whose whole world depends on whether you looked after yourself today.

  1. Foster Frankie

    Every fostering starts the same way: a new dog, a clean slate, and thirty days to prove you can look after each other.

  2. Do your habits

    Build your own daily habits across Body, Mind and Routine. Frankie's health bars decay in real time — every habit you complete tops them back up.

  3. Watch Frankie thrive

    Good care means a happy, playful dog — and bones to spend at Irene's Market on collars, toys, scenes and training skills.

Frankie's world

Small dog. Fully furnished life.

Frankie's home screen with Body, Mind and Routine health rings and today's habit list
One glance says it allFrankie up top, your habits below, three rings keeping score.
Owner's Card showing Frankie wearing a crown next to a unicorn pool float on grassy hills
The Owner's CardDress Frankie up, pick a scene, and share your card with anyone.
Irene's Market showing a grid of collars for sale
Irene's MarketSpend hard-earned bones on collars, toys, scenes and skills.
Goals worth chasingHit a long-term goal and the whole screen celebrates with you.
Expanded habit panel with morning, midday and night habits
Habits that fit your dayMorning, midday, night — with progress sliders for the countable stuff.
The Doggy Talkie feed showing messages from Frankie, Bill and Irene
The Doggy TalkieEvery walk, bath and biscuit remembered — with commentary from Frankie, Bill the vet and Irene.
Weekly check-in summary screen
The weekly check-inA gentle Sunday look at how the two of you are doing.
Owner's Card with Frankie in a viking helmet in a forest scene with an inflatable T-rex
Yes, that's a viking helmetThe wardrobe gets weird in the best way.

The stakes

Yes, there are strikes.

Frankie isn't decoration — this is a dog with standards. Let the care slip for long enough and you'll earn a strike, marked plainly on your Owner's Card. Earn three, and Frankie is rehomed to someone who'll actually do the walking. Strikes aren't forever, though: two straight weeks of flawless habit-keeping clears the slate.

Fostering & adoption

Fostering is free. Forever.

Foster a Frankie at no cost, in 30-day cycles — at the end of each cycle your foster dog returns to the kennel and a new Frankie bounds in. When you're ready to make it official, adoption is $3/month and your Frankie stays for good.

  • Keep your dog past day 30 — no more goodbyes
  • Give your dog a name of your own choosing
  • Exclusive cosmetics in Irene's Market
  • Extra kennel days every month, and more

Payment is handled by Apple through your App Store account. Cancel any time in your Apple ID settings — you'll simply return to fostering.